Asia Cup matches to be telecast in Hindi as well
(Thru The Hindu)

"In a bid to increase the cricket viewership base in India, sports broadcasting major ESPN-Star Sports, today announced that it would provide simultaneous telecast of important Asia Cup matches in English and Hindi on its two channels.
[...]
""We want to get closer to the viewers in India. We want to say India this is your channel by giving the option to the viewer to watch his favourite game in a language which he understands best," R C Venkateish, Managing Director, ESPN Software India Private Limited, said at a press conference here today.

""Simultaneous telecast of live matches on two channels is a first of its kind initiative," he said adding Indian Oil would be the principal sponsor of the Asia Cup starting in Sri Lanka on July 16.

"The Hindi cricket telecast will be called 'Voice Aaki-Choice Aapki' and Hindi would be used for all aspects of the telecast including show hosting, commentary and graphics."